Program evaluation helps you answer the question, “Did this work as well as we had hoped?” It does so through systematic collection, analysis and reporting of information about a program which involves a review of activities, strategies and actions that have been performed.
Evaluation provides a feedback loop that is directly connected to revising program goals and strategies as part of a continuous quality improvement process. It is an important component of comprehensive program.
Evaluation measures performance
Evaluation provides tangible evidence that you’re putting resources into programs that benefit consumers. It highlights your program results in terms of service quality and consumer satisfaction, and helps direct scarce resources to support programs that actually work. Of equal value is learning about where improvements can be made to maximize program efficiency and effectiveness.
Evaluation demonstrates program benefits to funding sources and to the community
If it works, flaunt it! Once you’ve developed a successful physical activity program, share this success with your funder, other potential funding sources, residents and the community at large. Use these program results to support a request for additional funds to expand the program or to offer it in other locations.
In garnering support for your program, evaluation data can have an influential impact on anyone who’s in a position to support your efforts such as government officials, law enforcement agencies, neighborhood associations, and community leaders.
Evaluation can help improve your program's effectiveness
Use program evaluation results to lend support and credibility to program changes or improvements that are directly related to evaluated interventions.
Evaluation can create opportunities to share program information about what works with other agencies
Other community agencies of similar size and resources may choose to replicate your program based on documented evaluation findings that validate its success. No need to re-invent the wheel especially during times when operating (and evaluation) resources are scarce.